Episode 93 & 94 | George Nenadich, DJ, producer, promoter, experiential marketer

Some of George's event IDs. Glassed. His house LES. Feb. 2018

Some of George's event IDs. Glassed. His house LES. Feb. 2018

George Nenadich has been around for a while. I know him since way back when I started out in 1990. Always cool and good to me. A big brother. Versatile and real, George is a natural conversationalist and a match for my raw style. I have over two hours of talk, and the best I could do was edit down to two parts. George’s spiel on life as a Puerto Rican in New York is fascinating. I had to let him talk. He takes on the Puerto Rican identity crisis and delves into its complexity like a Sous Chef removing a shank’s extra fat. He’s respectful, insightful, measured and sincere without losing his spark. You learn that his professional diversity is an expression of his childhood. A time lived within a Pan-American context out in New Jersey alongside kids from families from all over the Caribbean and the Central and Southern American Continent. That is what he knew, “we were all Latinos.”

George is not necessarily an optimist. He’s grateful and young at heart but not convinced that the Latino diaspora will ever come together. Neither am I. But we must work towards that end for rest of our lives, no matter what.

For thirty-years George has been in arts & entertainment with a particular spot for music, specifically classic Salsa. He’s earned two shows on Sirius XM - La Jungla de Rumbón (Fridays 7-10 p.m.) and La Vieja Escuela (Saturdays 9-12 p.m.) - and he gets to tells stories about his life off-and-on the road with legendary figures of Latin music. For him, no one like Roberto Roena. He has dissenters, and he fights them back with gusto. But, for George, Roberto Roena y Su Apollo Sound is the greatest salsa orchestra there ever was.

Here’s real talk about life in the big city. The takeaways, “dress your age,” “don’t be a know-it-all,” “ keep abreast of tech,” and a friend of his, on his deathbed, told him, “as long as you can breathe, you can change.” Sounds good.


Soldanela Rivera